TOPLIFE.com, the New China Luxury E-commerce Platform

March 7, 2019

Toplife is one of the most successful full-price luxury online platforms in China e-commerce. It is part of JD.com, China’s second-largest e-commerce website with more than 300 million users, and was launched in 2017. Toplife is a standalone platform separate from JD’s mass market site. It features items ranging from fashion, jewelry and watches to […]

VIDEOS AND NEWS APPS IN CHINA

February 14, 2019

The way of communication and the content that people in China see, has changed significantly in the last years. In terms of communication messaging remains the dominant mobile activity. But in terms of what people in China is watching, users have spent three times more time seeing short videos in the last year. As well […]

HOW E-COMMERCE IS CHANGING GROCERY SHOPPING IN CHINA

January 30, 2019

When we talk about e-commerce in the World, no other country can beat China. Nowadays China e-commerce is used in every sector. You can go cash-less and buy your grocery shopping, a car, food, clothes, shoes and anything you want. All you need is your smartphone in which you can use different payment methods in […]

THE ROLE OF GOVERNMENT IN INTERNET IN CHINA

January 22, 2019

With more than 800 million internet users in China the role of government is very important and impressive. China has built the World’s most extensive and sophisticated online censorship system. Thousands of employees in China spend hours daily making sure everything on internet complies with Chinese rules. In terms of account registration for all digital […]

HOW IS CHINA’S INTERNET VS OTHER COUNTRIES IN THE WORLD

January 16, 2019

By December 2018 there were 4.1 billion internet users in the World. Asia is considered the leader among all the continents having 49% of all Internet users. The next continent is Europe with 16.8%. And among all countries in the World, China is at the head with over 802 million internet users. China has around […]

WECHAT’S NEW PLATFORM LINGQIANTONG

November 22, 2018

In September 2017 WeChat Pay, one of the biggest leaders in China’s social media marketing, launched another piece to its mutual fund platform. Alipay has a similar product called Yu’e Bao and operates the world biggest money-fund market, becoming China’s third-party payments provider. WeChat needed to catch up with its competitor. Lingqiantong, which means balances […]

BAIDU SEM ADS IN CHINA

October 21, 2018

It is well known that Baidu is the most popular website in China and also the fifth biggest website in terms of traffic in the World. So having a successful Baidu advertising can bring any brand or product a lot of traffic in their websites.   It is very important to follow the right steps […]

UNDERSTANDING BAIDU PPC

October 12, 2018

Baidu PPC has become very popular in China for B2B marketers. But to people outside China that are used to promote their brands or products in Google AdWords it might not be so hard to understand.     irst of all users need to create a Baidu account. For these B2B users need to find […]

GET TO KNOW MEITUAN THE NEW SUPER APP IN CHINA

September 26, 2018

We all know the China social media marketing giant techs in China like Baidu, Alibaba, Tencent, among others. But have you heard about Meituan? Meituan started in 2010 as the clone of Groupon in China. It was founded by Wang Xing and same as Groupon, it allows its users to have discounted deals for food […]

GOOGLE STARTS ITS FIRST WECHAT MINI PROGRAM IN CHINA

September 20, 2018

Google has been doing different activities and planning new strategies to enter back to China after they left in 2010. One of these new strategies was to release its first mini program for WeChat, one of the leading apps in China social media marketing.     Tencent, who operates WeChat, launched this mini programs last […]