Baidu and Google : 2 different search engines

October 11, 2017

Baidu referencing has become a must for international companies aiming to do business in China. Nevertheless, for a large majority of Search Engine Marketing specialists who don’t know Mandarin language and who has little knowledge about Chinese culture, Baidu Search Engine remains a mystery.   It is often mentioned that Baidu is a pale copy […]

The Internet Giants from China have risen

October 2, 2017

  The Internet world leading companies mostly coming from US are experiencing an increasing competition from China. Chinese internet companies are narrowing their gap with their international conterpart and have a bright future.   On the Financial part, the BAT (Baidu, Alibaba ad Tencent) have growth rates much higher that the GAFA (Google, Amazon, Facebook, […]

Attracting Chinese students : the challenge for top overseas universities

August 21, 2017

Attracting Chinese students has been a growing target for top overseas universities. In order to be even more efficient, those universities have developed Education tourism, organizing summer tours to visit their campus and advanced Digital Marketing in China, setting up their Social Media accounts on main China platforms like Wechat or Sina Weibo and having a […]

Facebook is back in China …through the backdoor

August 18, 2017

Desperate to find an access to Chinese market, Facebook has discretely launched a new App using its technology, but under another name   The biggest names of world internet really have problems penetrating the lucrative China internet market. Facebook is banned in China since 2009.   Since then, together with Google, Youtube or Instagram, the […]

Apple Ready To Compete With Wechat Pay And AliPay In China

July 24, 2017

A worker demonstrates how to use Apple Pay, October 20, 2014 in San Francisco, California.  Justin Sullivan/Getty Images   Apple is launching a seduction campaign in China promoting its Apple Pay service through very attractive discounts. the objective is to compete again the main  Payment Methods in China, Wechat Pay and AliPay and to conquer a […]

Foreign Contents Banned On Few Video Sharing Websites In China

July 23, 2017

China Social Media Marketing is taking a hit lately as China has banned the foreign contents on some very popular video sharing website. Websites like Bilibili and Acfun had to remove some videos like TV series from US and UK. This come after China has stopped few Sina Weibo accounts in the past few weeks.   […]

How Important Are QR Codes In China, Especially For Payment

July 18, 2017

It’s being used to encourage tipping at restaurants, receive cash gifts at weddings…even beggars are using it to collect handouts. The little barcode is driving China’s rapid shift towards a cashless society On one of the hottest May days on record, Wang Jiarui walked out of school to see his grandfather, who had come to […]

TENCENT Is Not Only WeChat and QQ …It Is Also Social Gaming

July 14, 2017

A Child plays ‘Honour of Kings’ by Tencent in Dezhou, China. Photo : Reuters The multiplayer online battle game has become wildly popular in China – so much so that some are questioning the social responsibility of its maker   After receiving countless requests from friends asking him to teach them gaming skills, Wang Jin, an […]

China Internet Giants Competing For Dominance Of Bike-Sharing Market

July 10, 2017

China’s top two tech titans are going head to head for dominance of the country’s bike-sharing market as China e-commerce giant Alibaba Group enters the foray by funding a start-up that it hopes will compete head on with a firm heavily backed by a Tencent investee.   The Beijing-based bike-sharing major Ofo announced on Thursday […]

Famous VPN Closed By China

July 6, 2017

Getting around the Great Firewall, the system used by China to control internet access, just got harder with a popular virtual private network forced to cease operating on orders from the government.   GreenVPN sent a notice to customers that it would halt its service from Saturday (July 1) after “receiving a notice from regulatory […]