WHAT IS QQ AND HOW DOES IT WORK

April 16, 2018

Tencent QQ, better known as QQ, is an instant messaging service that was developed by Tencent Holdings in China and is one of the most popular apps in China social media marketing. Tencent Holdings also offers a wide range of services like online games, music, shopping, movies and voice chats.  The website of Qq.com is […]

UNDERSTANDING SOCIAL MEDIA OF CHINA

April 11, 2018

During November 2017 Tencent became the first giant Chinese technological in being valued in more than US$500 thousand millions. This put the company, owner of the popular messaging service WeChat, on top of Facebook. The new status of Tencent means that now it is the fifth company of technology with more value in the World, […]

TENDENCIES TO LOOK OUT IN CHINESE SOCIAL MEDIA

April 3, 2018

China social media marketing is completely different of the rest of the World. If you want to be up to date with what is going on in China you need to follow the following tendencies.   FIVE TENDENCIES TO TAKE IN ACCOUNT :   Service apps: applications like Dianping and Ctrip have some of the […]

ANOTHER PERSPECTIVE OF INTERNET IN CHINA

March 26, 2018

When we think about the use of internet in China, the first thing that comes into our minds is the restriction the Chinese government has.  So it’s easy to assume that internet and internet marketing in China is a monotonous and boring place. However Chinese internet users are very creative and the web is full […]

WHY WECHAT HAS BECOME AN ESSENTIAL PERSONAL TOOL IF YOU LIVE IN CHINA

March 15, 2018

In China Wechat has become an essential tool that is used in everyday life.  Wechat is not only used by local Chinese but also by foreigners that live or have any kind of relationship with China. Wechat in China is by far bigger and better than Whatsapp. The internet and the internet marketing in China […]

WECHAT IN BUSINESS

March 13, 2018

Everyone is talking about Wechat and its benefits, but it is crucial to understand how to use Wechat in business and what are companies and different kinds of business doing with.   In order to have an official Wechat account a company needs to be legitimately registered in China. The government checks that the company […]

UNDERSTANDING WECHAT

March 10, 2018

In the Occident World we talk about Wechat, but in China we talk about Weixin. In reality there are two different ways of identifying users. Weixin works when we register with a Chinese phone number and Wechat when we do it with a foreign number. The result is that there are some aspects that won’t […]

Wechat Pay is coming to Europe

March 1, 2018

Galeries Lafayette, the famous French department store, is offering to its Chinese clients the option to use the most popular mobile payment methods in China, Wechat Pay.   This is the French bank BNP Paribas that has taken the initiative and has indeed given us a good lesson on how to use Wechat for business: offering the […]

China does not like cash anymore

February 15, 2018

Many factors explains the increasing use of new payment methods in China like credit cards and online payments In China, the long tradition of paying everything by cash is about to disappear. Chinese people have changing their payment habits to virtual payments faster than anybody in the world. Figures from Central Bank of China , published last […]