What is BAIDU?
– Baidu means 100 (“Bai”) Degre (“Du”)
– Google being blocked in China, it is the number one Chinese Search Engine
– In 2018, 83% of online search are done through Baidu
Google vs BAIDU?
– Baidu Tongji is the equivalent of Google Analytics
– Baidu Zhishu is the equivalent of Google Trends
– Baidu Fengshao is the equivalent of Google Adwords
What is BAIDU PPC?
– Baidu PPC means Baidu Pay Per Click
– It is the equivalent of Google Adwords
Why BAIDU PPC can be so important for your business in China?
– Baidu PPC is the key for promoting a website in China
– It is the most efficient way to drive traffic to your Chinese website
– Unlike Western Internet users, Chinese consumers do not mind online Ads.
How can NetFin Marketing assist you on BAIDU PPC?
– Registering and setting up your Baidu PPC account, using our experience and good contacts at Baidu Corporation
Do you know that you can create a Baidu PPC account without having a company in China?
– Managing and optimizing your Baidu PPC campaign, assisting you in understanding the specificity of the platform
Do you know that the analytics platform, equivalent of Google Analytics, is called Baidu Tongji?
Do you know that the definition of Bounce Rate is slightly different between Baidu and Google?
– A clear Monthly reporting in English to follow the performance of the campaign
Do you know that Baidu Tongji and other Baidu services platforms only have Chinese version?
Quick Tips for optimizing your PPC campaign?
– Be clear with your objectives: is it increasing the number of clicks on your Chinese website? Is it increasing the number of online inquiries about your products?
– Make it a good call-to-action : you want to make sure the traffic driven to your website can be converted
– Chinese internet users are very big user of live chat customer service: it might be very valuable to provide such a service
Requirements for registering a Baidu PPC account
– Set up Fee for creating your Baidu Account : 1,500 CNY (payable to Baidu)
– Baidu Advertising Budget Deposit : 5000 CNY (payable to Baidu)
– Website: must be translated in Simplified Chinese and a clear “About Us” and “Contact Us”
– Documents: Business Registration Certificate, translated in Chinese, signed and chopped Banking details, Screenshot of the Home Page of your Chinese website (signed and chopped)
– Sensitive industries : Medical , Finance , Education , Media , Betting