WHAT IS SEO?
Search Engine Optimization (SEO) is the set of technical work to have your website ranked high on the major Chinese search engine Baidu, without paying any advertising fees.
- OBJECTIVES OF A SEO WORK?
♦ Having your Chinese website structured in order to be organically indexed and well referenced on Baidu search engine
♦ Ranking your Chinese website on the first pages of Baidu through chosen targeted key words
- DIFFERENT STEPS OF OUR SERVICES
Step 1: Onsite Optimization
♦ Website analysis report and Key Words research report
♦ Meta Fields with Description / Title / Keywords in Chinese for each webpage
• URL Optimization for each webpage of the Chinese website
• Site Map in Chinese
• Robots file
• Text optimization for some contents of the website (including anchor text implementation)
Step 2: Commonly choosing a list of target Key words
♦ Choosing a list of target Key Words (at least 10) to work on, in order to have your website naturally ranked on the 1st page of Baidu for most of the chosen Key Words.
Step 3: Key Words Ranking Optimization
♦ Publishing articles (doing some anchor text building and do-follow link building) on Chinese Media, News, Directory, Q&A, Social Media, blog, websites (with good Domain authority, low Spam score, high Domain Root)
♦ Creating activity on your website to help Baidu spider indexing the webpages : building blog or newletters on your website in order to have regular updates
Step 4: Maintenance of high ranking for Key Words
♦ After reaching the top ranking pages on Baidu, working on maintaining this ranking on a recurrent basis