Opening a Sina Weibo account

 

Sina Weibo is a popular China social media marketing platform.  Here are some tips for opening a Sina Weibo account.

 

1) What are the different type of Sina Weibo accounts ? 

     Personal account

– Not possible to design your own profile page

– Sina Weibo group maximum of 200 peoples

     

     Personal VIP account

– Possible to design your own profile page

– Sina Weibo group maximum of 1,000 peoples

– Possible to have your own URL

 

    Company account 

– Possible to design own profile page

– Possible to create activities and events

– Possible to use Sina Weibo statistics

– Possible to have your account verified and then protected

– Possible to have your own URL

 

2) Are Foreign individual or Foreign Company allowed to have a Sina Weibo account?

– Yes, foreign individuals or foreign companies are allowed to have a Sina Weibo account.

 

3) What documents are required?

– You can register a Sina Weibo account with a mobile number from any country or an email address.

 

4) What are the cost?

– Personal account (Free of charge)

– Personal VIP account (12 CNY (2 USD) per month, payable to Sina Weibo)

– Company account (1,000 USD for setting up handling fee, payable to Sina Weibo)

 

5) What are the informations and photo format for setting up your profile?
– Header photo

360px*360px (as in the screenshot example below)

 

– Cover photo

980px*300px (as in the screenshot example below)

 

– Background photo

1280px*900px (as in the screenshot example below)

 

– Other photos

Suggestion: 900pxx500px (Max 2 MB)

 

5) Which industry are sensitive and might have issues in opening a Sina Weibo account?

– Medical

– Finance

– Education

– Media

– Betting

*The above industry are sensitive in opening a Sina Weibo account but it is less tough then opening a Wechat account.