Opening A WeChat Official Account

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1) What are the different type of WeChat accounts ?

Personal Account :

  • Only possible to share post in own friends moment
  • Wechat Group limited to 500 members and number of followers limited to 5000

Wechat Service Account :

  • Possible to create own mini-site page
  • Possible to post 4 contents per month
  • Possible to do Wechat advertising after account verification
  • Possible to drive traffic to home website or landing page
  • Wechat account can be followed by unlimited number of followers
  • Post appearing in main pages of followers

Wechat Subscription account :

  • Possible create own mini-site page
  • Possible to post 1 content per day
  • Possible to do Wechat advertising after account verification
  • Possible to drive traffic to home website or landing page
  • Wechat account can be followed by unlimited number of followers

 

2) Are Foreign individual or Foreign Company allowed to have a WeChat account?

  • Only people who have a China ID and a China business registration license can apply for a Wechat account (personal/service account/subscription account)

 

3) What documents are required?

Documents needed: (Only if have a China ID or a China business registration license)

  • Business license (scanned copy of the original)
  • Company organization code certificate (scanned copy of the original)
  • Company taxpayer identification number
  • Company phone number
  • Company bank name
  • Company bank address
  • Company bank account number
  • Enterprise as legal person
  • Chinese ID
  • A phone number in China
  • Logo 360px * 360px

 

4) What are the cost?

  • Opening an account is free of charge
  • Account verification : 300 CNY (46 USD) per year

 

5) What is Wechat mini-site?

  • It is a mini website with few fields, and each field ca carrying few sub fields.
  • You can put your company information, products information and homepage website on the mini-site.

 

6) What are the information and photo format for setting up your profile?

Logo on the Wechat account:

Suggestion : 360px*360px

Text:

From 600 to 800 Chinese characters / content.

English equivalent = 300-400 English words

Pictures:

Max 2 MB

Suggestion: 900px * 500px

 

7) Which industry are sensitive and might have issues in opening a Wechat account?

  • Medical
  • Finance
  • Education
  • Media
  • Betting