Search Engine Advertising (SEA)

How does Search Engine Advertising (SEA) work in China?

Search Engine Advertising (SEA) is the set of technical work to have your website ranked high on major search engine by paying reasonable advertising fees to the search engines.


It is the Chinese version of Pay-Per-Click (PPC) advertisement on the main search engines in China, such as Baidu, Sogou, 360 and so on. We call SEA campaign on Baidu as Baidu PPC, and other search engine campaigns as Sogou PPC, 360 PPC, and onwards.


How can Search Engine Advertising (SEA) help promoting your website in China?

  • Once your SEA campaign is set up and running, you will instantly get impressions and traffic onto your website.
  • Targeting Keywords that your customers will search for, your business will build awareness on brand, products, company through the ads.
  • Strategically running SEA campaigns will continuously gathering high quality leads to convert.


How can we assist with Search Engine Advertising (SEA)?

Let’s take Baidu PPC as example. The thought may come to your mind – if Baidu is the “Google of China”, they must have the same bidding system that we can make use of like Google AdWords. It is only partly correct.


Baidu does have its own bidding dashboard. But bidding is not the only thing we need to think about. Which keywords to target so that we are speaking the right local ‘language’? Which websites to put our ads on so that we are reaching the right audience? We will help you through all these with our expertise.


Step 1: Baidu PPC account registration

  • Assisting in preparation of documents and website for passing the Baidu Audit
  • Following up with Baidu during all the Registration process
  • Finalizing Baidu PPC account opening and set up


Step 2: Baidu PPC campaign preparation

  • Keywords search analysis
  • Identifying the main key indicators
  • Creating Baidu Ads (Keywords Ads and Banner Ads)
  • Setting up the daily Budget target
  • Creating different groups of campaign


Step 3: Baidu PPC campaign management

  • Daily Management and optimization of the Baidu PPC campaign
  • Providing regular reports that showing the campaign progress


Get your Search Engine Advertising (SEA) service for China at NetFin.Marketing!

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